After a recent web training that I conducted on how to jump-start sales in 30 days or less, I received an interesting email from a home-based adviser who I will call “Bob” (not his real name).
Bob is currently participating in a mastermind program with a well-known industry coaching group, a marketing program with another industry coach, AND… an outside business coach to build “funnels”. For those of you who are counting, that’s three different business coaching programs. Now a frustrated Bob contacted me wanting to know, despite all this expertise, why he still wasn’t selling anything.
In my own coaching practice, I don’t normally work with people just starting out in the business, but he sounded so desperate, that I agreed to a thirty-minute call.
He said that one coach was telling him to be a generalist, another to be a specialist. One said that you can’t make any money selling the Caribbean (to which I called BS), and yet another that Facebook ads don’t work, and so on.
As coach #4, here is my advice.
A business is not something to play with. For most of us who own one, it is our primary or significant source of income. I am also a huge advocate for coaches. I would have never achieved the success in the business had I not worked with coaches. A good coach will focus on the future, help you find your own path, and hold you accountable. It should always be about moving your business forward.
Bob was being pulled in three different directions, none of which were where he wanted to go. In the end, I was able to help Bob find clarity, now the ball is back in his court to make it work.
If you choose to work with a business coach, make sure they share your vision (not just your passion) and can provide a clear path for you to follow.
Dan Chappelle is a professional business advisor and best-selling author. His training and consulting firm helps develop sales focused business leaders and entrepreneurs in the travel and tourism industry. His book, Get Your S.H.I.P. Together: The Wealthy Travel Agent Guide to Sales, is available on Amazon.com.
For information on the Wealthy Travel Agent Academy’s business building programs, visit: www.DanChappelle.com
©2018 Dan Chappelle, CCI Inc.
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