The business world is not immune to fads, but there are a few that have stood the test of time. The principles in How to Win Friends and Influence People and Think and Grow Rich had been guiding businesspeople to success since the 1930s.
One recent “fad” is storytelling. The number of people who list “storyteller” as their occupation (I didn’t realize it existed outside the kids’ section in Barnes and Noble) on LinkedIn is incredible. Yet, everyone from StoryBrands Donald Miller, a former screenwriter, to the travel industry’s own Richard D ’Ambrosio are singing the virtues of applying the practice to your own business narrative.
Is it a fad? I don’t think so. According to Miller, business stories typically follow the same predictable framework as a successful screenplay. His Story Script, “A character has a problem and meets a guide who gives them a plan and calls them to action that ends in success or helps to avoid failure.” provides a framework from which to craft your own.
There is another story. This one is not written in words, but when read properly, your numbers can weave a masterpiece of non-fiction.
There are three ways to become profitable. Sell more, minimize expenses, and ideally a combination of the two. Here are five numbers that will help your narrative.
Storytelling has been around since the beginning of time. We all have a narrative to share. The question is will yours be an inspiration or a horror story. It’s all in the numbers, so make sure you know yours!
Dan Chappelle is a sales performance coach and professional business advisor. His training and consulting firm develop sales focused business leaders and entrepreneurs in the travel and tourism industry.
We've got some cool stuff to help you grow your business at the Wealthy Travel Agent Academy. Check it out: www.DanChappelle.com
©2019 Dan Chappelle, CCI Inc.
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